The Inkling Team represent their appearance as the main playable characters in Splatoon, whose weapons are constructed by Sheldon.
The Shooting Type items and the battle condition reference Sheldon's role as a weapons-maker, who can upgrade and modify the weapons used by the Inklings.
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Inkopolis’s resident arms dealer, Sheldon's the owner of Ammo Knights, offering up the freshest weapons for use in Turf War. It’s a family business, starting with his grandfather who fought in the Great Turf War 100 years ago. In Smash, he keeps up the tradition by selling weapons-based Spirits. Naturally, he’s a bit of a munitions fanatic, going on and on and on about a kit if you let him. Just had over the Inkbrush, man!